about
Founded in 2010, llab design ltd is a top branding agency, blending creativity with marketing expertise. Our team delivers precise, innovative designs across branding, promotion, marketing, illustrations, graphics, art direction, and multimedia.
"llab" combines "love" and "lab," symbolising our passion for experimentation. Our founders, Tryde and Mike, believe in empathy's power to shape perceptions and fuel creativity.
Join us in crafting impactful designs that resonate with hearts.
Team Members
Tryde Leung
Tryde Leung is a seasoned branding and design expert with a strong track record in
advertising, brand building, and marketing solutions. In 2010, he co-founded llab design with Mike Wong, working with top corporations like BNP Paribas, HSBC, Standard Chartered Bank, and HKEX.
With extensive experience in client management and creative leadership, Tryde has successfully led branding projects, developed comprehensive brand guidelines, and ensured consistency across diverse channels. His ability to manage multiple projects and guide design teams has been key to his success.
Mike Wong
Mike Wong is a creative professional with extensive experience in leading transnational 4A advertising agencies, including O&M, JWT, and Leo Burnett. She has managed accounts for globally and locally renowned brands such as SONY, Nike, and HSBC.
Mike’s approach to design goes beyond aesthetics—her work embodies empathy and logic. She believes that true creativity emerges from a deep understanding of problems, allowing for greater expression and innovation.
The Creative Team
The Creative Team is a dynamic group of talented professionals, including senior art directors, branding designers, illustrators, and more. With some members boasting over 20 years of experience in creative direction, marketing strategy, and multi-platform design.
The team excels in art direction, steering projects from initial ideation to flawless final execution across print, digital, TVC, and event marketing, offering expert guidance on visual communication, oversee design teams, and work closely with print production and creative partners to deliver exceptional, high-quality results.
Services
Art Direction
At llab design ltd, our art direction service is all about curating visual experiences that captivate and inspire. We take the lead in guiding the aesthetic direction of your project, ensuring every aspect aligns with your brand's vision and objectives.
From photography and videography to typography and color schemes, we meticulously craft each element to convey your message effectively and leave a lasting impression on your audience.
Branding Development
Our branding development service is the cornerstone of what we do. We partner with you to define and refine your brand identity, helping you stand out in a crowded marketplace.
Through in-depth research and strategic planning, we build cohesive brand experiences that resonate with your target audience. From logo design and brand messaging to brand guidelines and visual assets, we provide the foundation you need to establish a strong and memorable brand presence.
Creative Solution
At llab Design Ltd, we thrive on solving creative challenges. Whether you're launching a new product, revamping your website, or planning a marketing campaign, our team of innovative thinkers is here to help.
Our expertise spans a variety of creative disciplines, including packaging design, where we specialize in crafting visually appealing and functional packaging solutions that enhance the overall brand experience.
The Team
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Clients
Awards
BLINK Workspace Tokyo
Bond Connect Company Ltd
BNP Paribas
Caritas Hong Kong
Chen Yi Dan Foundation
Chinese University of Hong Kong
Hong Kong Exchanges and Clearing
Kelly Services
Langham Place
M+ Museum
New World Development
Sheraton
Sun Hung Kei Real Estate
Swire Properties
UNESCO
Muse Design Awards 2021 (Platinum)
HK Smart Design Award 2020 (Merit)
German Design Award 2019
A' Design Award 2019 - Bronze
Muse Design Awards 2019 (Platinum)
HK Smart Design Award 2018 (Gold)
29th HK Print Awards (Champion)
Design for Asia 2017 (Silver)
Golden Pin Design Award 2017
A’ Design Award 2017 (Silver)
International Design Award 2017 (Gold)
Int'l Creativity Awards (Platinum / Gold)
HKDA Global Design Award (Merit)
Cannes Lions 2010 (Silver)
Int'l Creativity Awards (Silver)