Sheraton Hong Kong
Red packet is a tradition in Chinese culture. During Chinese New Year, a lot of corporate companies will distribute customize red packets to their clients as a seasonal greeting, while promoting company’s business nature at the same time. LLAB is appointed as the design agency for the corporate CNY gift for Sheraton.
In order to demonstrate the brand spirit of “Go Beyond”, the “Flying Eagle” symbolizes Sheraton‘s “Go Beyond” service, with customers flying over another new harvest year. In terms of structure, adding “Scanimation” to deepen the dynamics of flying has transformed the eagle into a lifelike animation. Red packet is wrapped in noble silk scarves, and the summit climber attaches the token (usually a flag or towel) to the top of the peak, continues to push forward with the spirit, closely follows the theme and enhances the brand image.
Scope of work include idea generation, structure design, graphic design, art direction, typography design, print production and material sourcing for packaging.