New World Development
As to sync with the latest brand image, New World Development appointed LLAB as the agency for re-branding their volunteer team. To start the re-branding, first step is to develop an update brand logo for the team. We aim to deliver these messages/elements thru the team logo : artistic, craftsmanship, humanity, and extendable to other collaterals.
We have inject the letter “A” into the Chinese word “匠”, “A” means “Artisanal Movement”, which is the core brand message of New World Development; while “匠” (Craftsman) represent the attitude of humanity and attention to details. The open frame is part of the Chinese word “匠”, and also means “unbounded possibilities and creativities”, it can be a visual device to be adapt to other collaterals e.g. posters to keep the synergy of branding.
Scope of work included concept development, art direction, graphic design, brand logo development.