New World China Land Ltd
Red packet is a tradition in Chinese culture. During Chinese New Year, a lot of corporate companies will distribute customize red packets to their clients as a seasonal greeting, while promoting company’s business nature at the same time. LLAB is appointed as the design agency for the corporate CNY gift for New World China Land.
The red packet sets include 20pcs of red packets : 10pcs of red color red packet and 10pcs of rose gold red packet. In order to delivers a traditional Chinese tone with modern touch, the red packet features a 3D embossing gold fish, with the shinny gold foil stamping to give a modern Chinese touch and elegance.
Scope of work include idea generation, structure design, graphic design, art direction, typography design, print production and material sourcing for packaging.