New World Development
Red packet is a tradition in Chinese culture. During Chinese New Year, a lot of corporate companies will distribute customise red packets to their clients as a seasonal greeting, while promoting company’s business nature at the same time. LLAB is appointed as the design agency for the corporate CNY gift for New World Development.
The premium sets include 20pcs of red packets : 10pcs of red color red packet and 10pcs of mint color red packet. In order to delivers a traditional Chinese tone with modern touch, the red packet features a freehand illustration of gold fish, with the embossed water ripple pattern to give a modern Chinese touch and elegance. For better presentation, the red packets come along with a packaging box and a premium leather pouch to hold the red packets, with the greetings from the management.
The premium leather pouch is one of the highlight of the design : it can be transformed into a leather tray with simple steps.
Scope of work include idea generation, structure design, graphic design, art direction, typography design, print production and material sourcing for packaging.