Caritas Hong Kong
Life Architect is one of the sub-seed from Caritas Hong Kong, target on youth anti-drugs activities. In order to promote the message of no drugs to youth, LLAB proposed to use illustration as key visual execution, in order to draw the attention from teenagers. Scope of work include concept development, visual development, illustration, graphic design, typography design & artwork process.
The concept is to encourage teenagers to “blow out” their expression by sharing the inner thoughts with social workers, rather then “breath in” of drugs (cocaine), as drugs is not the cure for problem solving.