Kung Lee Sugarcane Juice(公利真料竹蔗水)
In the past, it was once a social network venue because most shops had jukebox or TV to attract more customers. Besides having herbal tea, it was a culture that people spent time and gathered at the shops for chat. Nowadays, people come and leave, the shop serve one single function only by selling herbal tea. The culture disappeared as the technology advances. Base on this heritage background, LLAB wish to reconnect with people and revitalize the unique culture with the mobile version jukebox. As invited by The Federation of Hong Kong Design Associations (FHKDA), the creative team come up with a simple tag for each bottle, with modernised vintage graphics and informations. The team also created a QR code on the tag. The QR code will direct your smart phone to a video, with indie band “The Black Sheep” singing various classic 60s-70s popular songs, bringing the classic moment to modern days.