Kelly Services HK
We aim to design a packaging that can interact with receiver, while delivers traditional Chinese Mid-Autumn festive tone in a modern way, and match with Kelly’s branding. Normally, most of the company will just buy ready made mooncake with standard packaging from mooncake manufacturer, and the boxes are usually in square or rectangular shape, with printed traditional graphics on it. Receiver are bored of the repeating and similar mooncake design.
This cylindrical packaging can be “transformed” into a lantern, by simply pulling down the outer layer downwards. The combination of packaging and lantern create a unexpected surprise to receiver. And at the same time, the hidden message will be shown once the outer layer is pulled downwards : “With Kelly, delight doesn’t come only at festivities. Attracting talent from diverse sources, our Kelly 360 talent management solution makes your work happier and more fulfilled.
In Chinese culture, Mid-Autumn festival means “Full moon” and “complete”, which is also match with Kelly’s perfectly-rounded workforce solution. Thus the packaging is in cylindrical shape and the mooncakes will be placed one by one vertically.
Lantern is also a key elements in Mid-Autumn festival. We combine the packaging with lantern, by pulling down the outer layer to form a traditional lantern that can be placed on table as a seasonal deco. The transformation of packaging to lantern also have a double meaning : Kelly Services HK help you to expand your business and have a brightful future, supported by Kelly’s perfectly-rounded workforce solutions services.