China Everbright Ltd
Red packet is a tradition in Chinese culture. During Chinese New Year, a lot of corporate companies will distribute customize red packets to their clients as a seasonal greeting, while promoting company’s business nature at the same time. LLAB is appointed as the design agency for the corporate CNY gift for China Everbright.
The red packet sets include 20pcs of red packets : 10pcs of short version red packet and 10pcs of long version red packet. In order to delivers a traditional Chinese tone with modern touch, the red packet features a embossed blossom, with the shinny gold foil stamping on top to illustrate the details, giving a modern Chinese touch and elegance. Details is in the thin lines : the inner lines are a bit thicker, and gradually formed another blossom, implies the growth of business in future.
The red packets set come with a red packaging box, which can be transformed into a Fai Chun for decorating your office or home.
Scope of work include idea generation, structure design, graphic design, art direction, typography design, print production and material sourcing for packaging.